Data protection and Privacy Policy

We take your privacy seriously and are committed to protecting the personal information you provide to us. This policy outlines how we collect, use, and protect your data in compliance with the General Data Protection Regulation (GDPR) and other applicable UK laws.

1. Data Collection:

We collect personal information from you when you fill in forms on our website, book appointments online, or communicate with us via phone or email. This may include:
Your name, address, phone number, and email address.
Information related to your dental history and treatment needs.
Payment details when securing an appointment or making a deposit.
Even if you do not complete your online booking, we may contact you using the information provided to confirm your needs and offer further assistance.
2. How We Use Your Information:

We use your personal data to provide dental care services, confirm appointments, and address your treatment needs. Specifically, your data may be used for:
Contacting you to confirm or discuss appointments, treatments, and any changes.
Processing payments for appointments and treatments.
Sending you appointment reminders and relevant updates.
Contacting you after you submit your details, even if you do not proceed with an online booking, to ensure we can meet your needs.
3. Legal Basis for Processing:

We process your personal data under the following legal bases:
Consent: When you provide your details via our website or other forms.
Contractual necessity: To fulfill your requests for appointments and treatments.
Legitimate interests: To ensure we can follow up with you regarding your care and potential future treatment.
4. Sharing Your Information:

We do not share your personal data with third parties, except when required to do so by law, or when it is necessary to process your payment securely or provide the dental care you have requested.
All third-party service providers are subject to strict data protection and confidentiality obligations.
5. Data Retention:

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, accounting, or reporting obligations.
If you do not proceed with an online booking, we may retain your contact details for a limited period to follow up on your needs.
6. Data Security:

We implement strict security measures to protect your data from unauthorized access, loss, or disclosure. This includes secure storage systems, encryption, and secure processing systems.
7. Your Rights:

You have the right to access the personal information we hold about you, and request that it be corrected or deleted, in accordance with GDPR.
You have the right to withdraw your consent to our use of your data at any time, where consent is the legal basis for processing.
You may also object to our processing based on legitimate interests or request restriction of your data processing in certain circumstances.
8. Contacting Us:

If you have any questions about this privacy policy or the way we handle your personal data, or if you would like to exercise your rights, please contact us – the details are on our contact us page of our website.
9. Changes to This Policy:

We may update this Data Protection and Privacy Policy periodically to reflect changes in the law or our practices. Any changes will be posted on our website.
By providing your personal information to us, you consent to the processing of your data in accordance with this policy.