A brighter smile — planned properly (not rushed)
Our whitening is designed for real life: custom trays at home (most common), with an in-surgery boost if you want quicker impact. Perfect when you’re planning a cosmetic smile makeover.
341 Birmingham Road, Great Barr, Birmingham, B43 7AP • Consultation fee is taken off the treatment cost if you proceed.
Quick note (important)
Whitening only changes natural tooth enamel. Fillings (composite), veneers and crowns won’t whiten — they may need replacing afterwards to match your new shade.
Want a full cosmetic plan instead? See Cosmetic Dentistry.
Why patients book whitening with us
A cosmetic result needs more than a “one size fits all” kit — it needs honest shade advice, comfort-first delivery, and planning around your smile makeover.
Cosmetic planning first
We plan whitening around the smile you want — especially if you’re considering veneers, bonding or other cosmetic work.
Comfort & control
We don’t push through sensitivity. We adjust the plan, slow down, or pause — you stay in control.
Honest shade expectations
We’ll tell you what whitening can realistically achieve — and when replacement restorations are the better route.
Flexible approach
Take-home trays are the standard. In-surgery is available, and a combination approach can be ideal.
What you get at the consultation (£52)
- We check teeth and gums are healthy enough to whiten safely
- We explain your best route: take-home, in-surgery, or combination
- We talk through cosmetic goals (and any future smile makeover plans)
- You leave knowing cost, timescales, and the likely shade change
Consultation fee is taken off the whitening cost if you proceed.
What whitening won’t do
Whitening does not change the shade of crowns, veneers or composite fillings. If those are visible when you smile, you may need them replaced after whitening to match your new shade.
Our honest view: the best cosmetic smiles come from planning the whole look — not just chasing “whiter”.
Introduction: Understanding Teeth Whitening
A bright, white smile is often associated with good oral hygiene and confidence. Over time, teeth can become discolored due to food, drinks, smoking, and aging. Teeth whitening treatments help remove stains and yellowing, restoring a brighter and more youthful appearance.
However, not all teeth whitening methods are the same. Some provide instant results, while others work gradually over time. Some products are safe for sensitive teeth, while others might cause discomfort if not used properly.
If you are considering dental whitening, this guide will help you understand different whitening brands available in the UK, how they work, and what to expect when you get your teeth whitened professionally or at home.
How Does Teeth Whitening Work?
Teeth whitening treatments work by using bleaching agents to remove stains from the surface and deep layers of the teeth. The most common active ingredients in whitening treatments include:
- Hydrogen Peroxide – A powerful whitening agent that penetrates deep into the enamel to break down stains.
- Carbamide Peroxide – A gentler whitening agent that gradually releases hydrogen peroxide over time.
- Phthalimidoperoxycaproic Acid (PAP) – A newer, peroxide-free formula that is gentler on sensitive teeth.
While professional teeth whitening dentist treatments offer the strongest results, at-home whitening kits and over-the-counter products can also be effective if used correctly.
Common Causes of Tooth Discoloration
Before choosing a whitening treatment, it’s important to understand why teeth become discolored:
🔹 Food & Drink Stains – Coffee, tea, red wine, and dark-colored foods stain the enamel.
🔹 Smoking & Tobacco – Nicotine and tar cause yellow and brown staining.
🔹 Aging – Over time, the enamel thins, revealing the darker dentin underneath.
🔹 Medications – Certain antibiotics (like tetracycline) and medical treatments can cause intrinsic stains.
🔹 Poor Oral Hygiene – Plaque buildup can lead to yellowing and discoloration.
Understanding the cause of discoloration helps in choosing the best whitening method for your teeth.
Practical tip: if you have visible fillings, veneers or crowns, plan whitening first — then match replacements to the new shade if needed. That’s how cosmetic smile makeovers look “intentional” rather than patchy.
1. Professional Teeth Whitening Treatments in the UK
Professional whitening treatments are performed by a dentist using high-strength teeth whitening bleach. These treatments deliver fast results and are ideal for people with stubborn stains or deep discoloration.
Our approach: take-home trays are the standard because they’re controlled and predictable. If you want a quicker jump, we can add an in-surgery boost or a combination plan.
1.1 Enlighten Teeth Whitening
✅ Best for: Deep, long-lasting whitening
✅ Results: B1 shade is commonly described as a very bright natural shade
✅ Technology: Low-sensitivity bleaching formula + take-home kit for maintenance
🔗 Learn More About Enlighten
1.2 Philips Zoom! Whitening
✅ Best for: Faster visible change in a short timeframe
✅ Results: Often described as up to several shades lighter in one appointment (varies per person)
✅ Technology: Uses light activation to enhance the whitening process
🔗 Explore Philips Zoom! Whitening
1.3 Boutique Whitening
✅ Best for: Custom at-home whitening supervised by a dentist
✅ Results: Gradual whitening over 1-2 weeks (sometimes longer for deeper stains)
✅ Technology: Day or night whitening options for different lifestyles
🔗 Find Out About Boutique Whitening
Who Should Consider Professional Whitening?
✔ If you have deep stains that don’t respond to whitening toothpaste
✔ If you want fast and long-lasting results
✔ If you prefer treatment under dentist supervision
2. At-Home Whitening Kits Available in the UK
At-home whitening kits provide gradual whitening results and are a more affordable alternative to professional treatments. These are best suited for mild to moderate discoloration.
2.1 Crest 3D White Strips
✅ Best for: Affordable, easy-to-use whitening strips
✅ Results: Noticeable difference in 10-14 days
✅ Technology: Uses hydrogen peroxide to lift stains
🔗 More About Crest 3D White Strips
2.2 Opalescence Go Whitening
✅ Best for: Pre-filled trays for convenience
✅ Results: Gradual whitening over 2 weeks
✅ Technology: Hydrogen peroxide gel for professional-grade results
🔗 Opalescence Whitening Details
2.3 Hismile PAP+ Whitening Kit
✅ Best for: Peroxide-free whitening for sensitive teeth
✅ Results: Gradual whitening with no sensitivity (varies per person)
✅ Technology: Uses PAP+ instead of peroxide to prevent irritation
🔗 Check Out Hismile Whitening
Who Should Consider At-Home Whitening?
✔ If you prefer gradual whitening at your own pace
✔ If you have mild to moderate staining
✔ If you want a more affordable option compared to in-clinic treatments
3. Over-the-Counter Whitening Products in the UK
For maintenance and everyday whitening, over-the-counter products like whitening toothpaste and strips are a great option.
3.1 Colgate Max White Ultimate Renewal Toothpaste
✅ Best for: Daily whitening maintenance
✅ Results: Gradual whitening with daily use
✅ Technology: Contains hydrogen peroxide for stain removal
🔗 Colgate Whitening Toothpaste
3.2 Spotlight Oral Care Whitening Strips
✅ Best for: Affordable and effective whitening
✅ Results: 14-day treatment for noticeable whitening
✅ Technology: Developed by dentists for safe at-home use
🔗 Spotlight Whitening Strips
Who Should Use Over-the-Counter Products?
✔ If you want to maintain whitening results from professional treatment
✔ If you prefer a low-cost, gradual whitening method
✔ If you have minimal staining or discoloration
Is Teeth Whitening Safe?
Yes! Teeth whitening is safe when performed correctly. However, misusing whitening kits or overusing bleaching agents can lead to:
⚠ Tooth sensitivity
⚠ Gum irritation
⚠ Uneven whitening
For best results, always choose dentist-supervised treatments or trusted, UK-approved whitening products.
Which Teeth Whitening Treatment is Right for You?
The best option depends on your budget, sensitivity, and whitening goals:
| Whitening Type | Best For | Popular Brands |
|---|---|---|
| Professional Whitening | Fast, long-lasting results | Enlighten, Zoom! Whitening |
| At-Home Kits | Gradual, professional-grade results | Boutique, Opalescence, Hismile |
| Over-the-Counter | Affordable, mild whitening | Crest, Colgate, Spotlight Oral Care |
If you’re looking for long-term results, professional dental bleaching is the most effective choice.
Before & after photos
See real smile outcomes in our gallery — helpful if you’re deciding between whitening alone vs a full cosmetic smile makeover plan.
What patients say
Real experiences from patients at our practice.
Common questions
Quick answers — and if you’re unsure, book the consultation and we’ll guide you.
Do you offer in-surgery whitening and take-home trays?
Yes. Take-home trays are the standard approach for controlled, predictable whitening. In-surgery whitening is available, and a combination plan can be ideal if you want quicker impact.
Will whitening make my crowns or fillings whiter?
No — crowns, veneers and composite fillings won’t change shade. If they show when you smile, you may need them replaced afterwards to match your new tooth shade.
I’m worried about sensitivity — can you keep it gentle?
Yes. We plan around comfort, adjust the schedule and concentration, and you can pause at any time. We don’t push through pain.
How much is the consultation?
The whitening consultation is £52, and it’s taken off the treatment cost if you proceed.
Do you offer finance?
Yes — finance is available, subject to status and terms.
Book a Professional Teeth Whitening Consultation
Whitening from £367. Consultation £52 (credited if you proceed). Call, book online, or message us — we’ll guide you to the right plan.
341 Birmingham Road, Great Barr, Birmingham, B43 7AP
